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Things to Think About When Planning Your Stock Photography Shoot 08/08/2017

You're hoping to sell stock images or build a portfolio of stock photography, but you aren't sure where to start. There's an increasing demand online for high-resolution images of a wide range of people doing just about anything you can imagine. Companies need engaging and fresh stock images that help broaden their appeal.

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Using Stock Imagery in Your Marketing Communications 08/01/2017

There seems to be a common wisdom shared online by many marketers, warning against the use of stock photography for marketing communications. The reason for this admonition is simple: these marketers believe that companies can't find or use stock images that potential customers will find appropriate and authentic. The truth is more complicated than a teaser headline on the internet, though. Even if your company invests in custom photography or illustrations, those images can still be interpreted as bland and unappealing. The careful selection and placement of images is more important than their source. An image that is gripping and appropriate, given the associated content, will always be a boon.

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Why Your Content Strategy Should Include Video 07/25/2017

If you're building your brand and online presence, you need to think about optimizing the impact of your efforts. In the world of search engine optimization (SEO), unique content is key. That's why companies that take digital domination seriously create well-crafted content strategies. A content strategy outlines the kinds of content you plan on creating and how you will hone it to stay on-brand. Creating a robust content strategy can help in generating more traffic, leads and sales.

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Does Your Business Have Defined Brand Guidelines? 07/18/2017

How much effort has your business put into establishing a brand? Do you have written brand guidelines to help your customer service, marketing and sales teams create a cohesive and consistent brand for your company? If not, you could be missing out on one of the best ways to connect with customers and consumers in general. Developing a brand can help your business stand out and create a larger and more loyal customer base.

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Signed, Sealed, Delivered... We 06/13/2017

When You Need Stock Images that Highlight Diversity, Think Mocha Stock.

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MochaStock.com Officially Launches 04/12/2017

Sur-Ryl Marketing, named one of the Top Ten Digital Marketing Agencies in Los Angeles by Clutch.co last year, is starting 2017 out with a bang. The seven-year-old company has just announced the launch of their latest project, Mocha Stock. MochaStock.com is a stock media website that provides brand managers, bloggers and business owners with access to authentic, highly curated photos, illustrations and video clips featuring people of color.

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